Gold Call Blog
No response to your proposals? Tired of being 'Ghosted'? Here's a way to avoid being 'Ghosted' by sales prospects.
Having served the business development needs of dozens of startup companies over the past 25 years, with 8 ‘exits’ to my credit, I want to go on the record about some of my personal experiences.
You're in a very tough business today if you are limited to COLD CALLING to reach your market. The MEETING is no longer the goal. Prospects that are "IN THE MARKET" are really what you should be looking for. A meeting is meaningless if there isn't a needs-driven reason for the meeting in the first place. ARE WE CLEAR?
Describing features is a terrible GTM strategy, and a terrible strategy for anyone in direct sales. Your sales prospects don’t care about features. They care about "what's in it for them".
If you are subscribing to Seamless.AI, HubSpot, or any other sales enablement resource, and are PAYING FOR IT YOURSELF - here's some important insight regarding cancellation.
To separate yourself from the 'pack', it's going to take some alternative thinking about how best to find, connect, and then 'DISQUALIFY' sales prospects instead of ’QUALIFYING’ them.